Pantone Colors: Should You Repaint Before You Sell?

Pantone is a universal language of color that you can use to select beautiful colors to paint the home. Interestingly, each year, Pantone selects a color of the year that embodies what’s happening in society. 

In 2021, the Pantone color of the year was awarded to two colors, Illuminating 13-0647 and Ultimate Gray 17-5104. These two colors highlight how two different elements can come together and support each other. This is the thought behind selecting them based on what has occurred over the last year. 

The bold yellow and deeper gray capture feelings of promise, friendliness, and thoughtfulness, which may be a great reason to add those colors to a home. Should homeowners repaint their home in these colors, though, before they sell?

When Psychology Matters, Remember Pantone’s Color of the Year

Pantone’s color of the year is normally the start, or continuation, of a yearly color trend. That can make it an excellent color to incorporate into your home, especially if you are selecting the color based on its meaning. 

However, most people don’t use Pantone colors to completely repaint before selling their homes. Instead, they use the Pantone color of the year to add pops of color or a touch of the modern color palette before putting the home on the market. 

How Can You Incorporate the Pantone Color of the Year?

For example, if a home is already based on a neutral color scheme in grays or blues, adding a pop of the color Illuminating draws the eye. Using yellow as an accent color is a great way to draw attention to impressive parts of the home.

For brighter spaces, toning down the room with a cooler, relaxed gray is a good way to make the space welcoming to those who love color as well as to those who have a more traditional approach to home decorating.

Repainting an entire home in the Pantone color of the year is an option if homeowners need to repaint anyway, but if they don’t, then it could be an expensive option. To reach the most buyers, the better bet is to choose a neutral palette that potential buyers can envision in their own preferred color scheme.